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Top 5 Ways Brian Schottenheimer is Changing Cowboys Culture in 2025

Brian Schottenheimer is quietly reshaping the very culture of the Dallas Cowboys.
He’s not just calling plays anymore — he’s establishing a new foundation, one built on discipline, accountability, and toughness that hasn’t been seen in Dallas since the Jimmy Johnson era.

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Discipline starts with no exceptions — not even for star players. Everyone runs, everyone watches film, and everyone gets corrected in front of the room. There’s a clear message: this is a football team, not a celebrity camp.

Accountability now runs deeper than ever. Miss a blocking assignment or loaf through a route? You're getting called out. And not just in private — Schottenheimer makes mistakes visible to raise the standard for everyone.

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Toughness is no longer just physical. Camp 2025 is shaping up to be mentally grueling. “We’re going to test their mind as much as their body,” one assistant coach shared anonymously. No more shortcuts, no more soft reps.

Communication is being rebuilt from the ground up. Schottenheimer implemented a “clarity first” philosophy — players and coaches speak with purpose, listen with intent, and resolve issues on the spot. Confusion? Not tolerated.

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Team-first mentality is the core. There’s no room for ego. Stars like CeeDee Lamb are seen encouraging UDFAs in team drills. It's contagious — and by design.

“We’re not building a team,” Schottenheimer told staff. “We’re building a standard.”
And if this continues, it might just become the standard that finally gets Dallas over the hump.

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Coach Mike Tomlin Remove 3 Players for Missing Practice
Pittsburgh, PA — September 18, 2025 — Pittsburgh Steelers head coach Mike Tomlin has made a bold disciplinary move, benching three key players—cornerback Joey Porter Jr., outside linebacker Alex Highsmith, and safety DeShon Elliott—for missing Wednesday’s practice as the team prepares for a critical Week 3 matchup against the New England Patriots. The decision comes as the Steelers, sitting at 1-1 after a 31-17 loss to the Seattle Seahawks, grapple with a rash of injuries and mounting pressure to stabilize their roster. The trio’s absence from practice on September 17 stemmed from injuries: Porter Jr. is nursing a hamstring issue, Highsmith is sidelined with a high ankle sprain, and Elliott is recovering from an MCL sprain. All three missed the Seahawks game, where Pittsburgh’s defense struggled, allowing 117 rushing yards to Kenneth Walker III, including a game-sealing touchdown. Tomlin, known for his no-nonsense approach, reportedly views their failure to attend practice, even if injury-related, as a breach of team standards during a pivotal week. “We’re in a tough spot, but accountability comes first,” Tomlin said in a press conference. “If you’re not on the field preparing with your teammates, you’re not playing. We need everyone locked in to turn this around.” The move underscores Tomlin’s emphasis on discipline as the Steelers face a Patriots team that racked up 122 rushing yards in their Week 2 win over Miami. Porter Jr., a rising star in the secondary, missed his second straight game in Week 2 due to his hamstring injury. Highsmith, a key pass rusher, suffered his ankle sprain in the first quarter against Seattle and has a history of soft tissue injuries, including a groin issue in 2024. Elliott’s MCL sprain, sustained during a tackle attempt, has kept him off the field, with a potential return targeted for Week 4. The decision to bench them has sparked debate, especially with the team already thin at key positions due to injuries to linebacker Patrick Queen (ribs) and rookie defensive tackle Derrick Harmon (knee), though both returned to practice this week. The Steelers have taken steps to bolster their roster, signing veteran linebacker Ja’Whaun Bentley and safety Jabrill Peppers to the practice squad. Bentley, who rejected a $6 million offer from the Los Angeles Chargers, could see an elevated role if Queen remains limited. Fans on X are divided, with some praising Tomlin’s tough stance—“This is the Steeler way!”—while others worry it risks further depleting an injury-ravaged defense. As Pittsburgh aims to shore up its run defense and avoid a 1-2 start in the competitive AFC North, Tomlin’s disciplinary action sends a clear message: no player is above the team’s standards. Whether this gamble galvanizes the roster or exacerbates their struggles will be evident Sunday at Gillette Stadium.