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Jerry Jones Reportedly Selling 30% of Cowboys to Amazon – Digital Era Incoming?

Jerry Jones may be preparing to sell up to 30% of the Dallas Cowboys to a tech giant — and the name turning heads across the NFL? Amazon.

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Sources close to Texas investment circles report that Jones held a private meeting with a senior Amazon executive in Dallas earlier this month. The two reportedly discussed a “long-term strategic partnership,” with partial team ownership on the table.

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Amazon is no stranger to American sports. It owns exclusive rights to Thursday Night Football, is heavily invested in AI-driven game analysis, and has steadily expanded its NFL footprint. Meanwhile, the Cowboys remain the most valuable sports franchise in the world, valued at nearly $10 billion. A 30% stake could cost nearly $3 billion, potentially marking the largest minority sale in league history.

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“Jones has always been ahead of the curve,” one insider shared. “With Amazon, he sees the future of football not on cable — but in data, streaming, and digital influence.”

If this deal goes through, the Cowboys may no longer be just America’s Team. They could become the Team of the Digital Era.

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