CEO of Dallas Cowboys Jerry Jones Announces Discounted Tickets for Hardship Cases, Including the Disabled, to Attend AT&T Stadium for the Season Opener

CEO of Dallas Cowboys Jerry Jones Announces Discounted Tickets for Hardship Cases, Including the Disabled, to Attend AT&T Stadium for the Season Opener

This morning at 12:10 PM +07 on Friday, August 22, 2025, Jerry Jones, CEO of the Dallas Cowboys, unveiled a heartfelt initiative to bring football closer to the community by offering discounted tickets for hardship cases, including the disabled, to attend the 2025 season opener at AT&T Stadium. The decision comes just days before the crucial matchup against the New York Giants on September 7, marking a significant moment as the Cowboys aim to defend their recent success.

Jones, who has owned the team since 1989, emphasized that this move is part of his commitment to the Dallas community. During a press conference held in Dallas, he shared:
"AT&T Stadium isn’t just a stadium—it’s the heart of our community. I want everyone, no matter their circumstances, to have the chance to step inside, feel the roar of the crowd, and become part of the Cowboys family. We don’t just play to win—we play for everyone."

The discounted ticket program will apply to low-income families, veterans, the disabled, and individuals facing financial hardship, offering up to a 50% reduction from regular ticket prices. Tickets will be distributed through local charities such as United Way and the Salvation Army, ensuring that those in genuine need, including the disabled, can participate. The season opener, broadcast on NBC as part of Sunday Night Football, is expected to draw tens of thousands of fans, and this initiative promises to amplify the excitement of the Cowboys faithful.

The move has been met with enthusiastic support from fans. An X post from @CowboysNationFan read: "Thank you, Mr. Jones! This is why we love the Cowboys—not just football, but community love!" However, some expressed concerns that the discount might impact revenue, especially as the team prepares for future investments. One fan commented: "Great idea, but I hope it doesn’t strain the team’s finances."

This gesture not only reflects Jones’s humanitarian spirit but also serves as a way to honor the community that has supported the Cowboys for years, particularly as the team faces pressure from rivals like the Philadelphia Eagles. With Dak Prescott leading the charge and the spirit of the Cowboys faithful, the season opener promises to be a celebration of both football and unity for the city of Dallas. Will this initiative extend to future games? Only time will tell, but Jerry Jones is clearly leaving a strong mark as the team’s leader.